Balancing Design with Utility

Banking made easy

Bank SA needed a mobile site makeover. They're desktop traffic rates were impressive, but poor performance, and an awkward navigation structure was letting the mobile site down.

Bank SA needed a mobile site makeover. They're desktop traffic rates were impressive, but poor performance, and an awkward navigation structure was letting the mobile site down.

We stripped the mobile site right back to focus on just the main utility necessary for users accessing their personal banking from their mobile devices and gave the UI a complete overhaul. By lifting the site performance, we made the experience feel more secure, and saw traffic rates increase instantly.