ASICS Field Force Set to Impress with New iPad App
The ASICS Field Force team needed a new way to take their product catalogue to retailers. Traditionally they had relied on print brochures to showcase their latest range. As their products are updated frequently, they needed a more cost effective and engaging way to present their full range of apparel and footwear. In an increasingly competitive retail environment, cut-through is proving more challenging as new mediums are being utilised to engage and excite retailers and customers.
The Field inTouch platform, which has been tailored specifically for Sales calls and In-Field experiences was the perfect fit for this brief. The purpose build platform for one to one communication, coupled with a beautiful UI has resulted in a great app for the ASICS sales team, and has tipped off the start of a new age for Sales material with the ASICS team.