Analytics Made Sexy
McDonald's approached CLD with a brief to make their very intensive analytics report look 'sexy'. The app was to be used in place of the traditional 'death by powerpoint' presentation that usually accompanied such reports for internal presentations.
This time, however, the client wanted the data to be remembered, and their audience to leave the session feeling positive and excited by the research findings presented.
We opted for an app that used video animation and voice overs to deliver the key research points, with a gamification element incorporated to tetst audience retention and promote participation.