Experience Regent Tower
Brookfield Multiplex sought new and innovative tools to market their new commercial property Regent Tower, aiming to deliver a highly tangible and engaging experience of the tower to prospective tenants prior to its completion.
The Regent Tower is a 55,000 sq.m commercial office space in the heart of Brisbane's central business district. It will transform Elizabeth Street and give its 5,000 workers direct access to the best shopping precinct in Brisbane City.
With the Regent Tower app, customers can fully explore the Regent Tower through many interactive features, videos and technical information like animated stacking plans, a media rich information memorandum, image carousels and captivating 3D fly throughs.
The Regent Tower app also utilises some of the iPad's unique features like the compass to showcase a deeper aspect of the Regent Tower. By holding the iPad toward a chosen direction, users can navigate 360 degree views from each level of the building, allowing prospective customers to truly experience their new commercial space.